Bir.Karat Operation Manual

1. Introduction

• General Introduction of the Company
• Mission Statement
• Vision Statement
• Core Values
• Purpose of Operations Manual

2. Office Standards and Presentation

• Office Layout and Design
• Cleaning and Maintenance
• Dress Code and Professional Appearance
• Standard Working Hours

3. Customer Relations Protocols

• Welcoming Customers
• Initial Inquiry Procedures (Price, Features)
• Customer Consulting and Needs Assessment
• Appointment Process
• Follow-up Procedures

4. Sales Process

• Sales Pitch and Standard Introductions
• Product Presentation Techniques
• Dealing with Customer Questions and Objections
• Completing the Sale
• Upselling and Cross-selling Strategies
• After Sales Follow Up

5. Product Information

• Diamonds (Natural and Lab Created)
• Quality and Grading (4Cs: Cut, Color, Clarity, Carat)
• Carborite Stones
• Features and Comparison with Diamonds
• Gold and Other Precious Metals
• Types and Quality (Settings, Color)
• Special Orders
• Design Process
• Collaboration with the Customer

6. Inventory Management

• Stocking Procedures
• Inventory Tracking and Reporting
• Reorder Protocols
• Processing of Special Orders

7. Order Processing

• Special Order Reception
• Customer Specifications and Preferences
• Order Confirmation and Payment Processing
• Production Schedule Management
• Quality Control and Audit
• Delivery and Pickup Arrangements

8. Marketing and Advertising

• Instagram Advertising Strategies
• Google Ads Management
• Social Media Participation and Content Creation
• Handling Online Inquiries
• Branding and Positioning

9. Customer Service

• Customer Complaints and Returns Management
• Warranty and Repair Policies
• Building Long-Term Customer Relationships
• Customer Feedback and Improvement

10. Training and Development

• Employee Orientation Process
• Continuing Education Programs
• Performance Evaluation and Feedback
• Team Building Activities

11. Compliance and Security

• Legal Compliance and Ethical Standards
• Data Protection and Customer Privacy
• Security Measures (Store and Inventory)
• Emergency Procedures

12. Financial Management

• Pricing Strategies
• Budgeting and Cost Control
• Financial Reporting and Analysis
• Payment and Returns

13. Technology and Tools

• Point of Sale Systems
• Customer Relationship Management (CRM) Software
• Online Appointment Systems
• Communication Tools

14. Continuous Improvement

• Feedback Loops and Process Improvement
• Keeping up with innovations and trends
• Staff Suggestions and Participation

Appendix: Information on Lab Diamonds

• Definition of Lab Diamonds
• CVD and HPHT Processes
• Advantages and Disadvantages of Lab Diamonds
• Certification and Identification of Laboratory Diamonds

Our Customers' Priorities

• Price / Cost
• Continuity
• Certificate
• Correct Service
• Accessibility

Marketing Strategies and Target Audience

• Target Audience Identification
• Social Media Usage
• Advertising Campaigns

Sales Questions and Leading Statements

• Understanding Needs
• Budget and Preferences
• Educational Questions
• Quality and Certification
• Customization and Design
• Usage and Lifestyle
• Trust and Assurance
• Leading Phrases to Close the Sale

After Sales Services

• Customer Satisfaction
• Warranty and Repair Services
• Long Term Relationships

 

1. Introduction

General Introduction of the Company

Our company is a retail jewelry company that offers its customers high-quality diamonds, lab-made diamonds and Carborite stones, and serves them with one-on-one meetings with special orders. In 2021, 560,000 marriages took place and our goal is to play an active role in this large market. In our 9 offices, we aim to offer our customers a personalized and special experience.

Mission Statement

Our mission is to provide each of our customers with the highest quality, ethically and sustainably sourced jewellery. We are constantly improving our service quality and product range to maximise customer satisfaction.

Vision Statement

Our vision is to be recognized as an innovative and reliable leader in the sector, to be with our customers in their most special moments. We aim to achieve sustainable growth by adopting the best practices in the sector without compromising our ethical values.

Core Values

• Customer Focus: We always prioritize our customers' needs and expectations.
• Quality: We continually improve the quality of our products and services.
• Ethics: We adhere to honesty, transparency and ethical values ​​while doing our job.
• Sustainability: We adopt environmentally friendly and sustainable business practices.

Purpose of Operations Manual

This operations manual has been prepared to provide a consistent service standard across all our offices. The aim is to ensure that our employees manage their business processes correctly and effectively, increase customer satisfaction and strengthen internal communication.

2. Office Standards and Presentation

Office Layout and Design

Our offices have a sleek and modern design to optimize the customer experience. Each office should present a clean, organized and professional appearance. Areas should be created where customers can comfortably navigate, examine products closely and meet with consultants one-on-one.

Cleaning and Maintenance

The cleaning and maintenance of our offices is an important part of customer satisfaction. Cleaning should be done regularly every day, display windows should be cleaned of dust and all equipment should be kept in hygienic conditions. Office furniture and decoration elements should be checked regularly and renewed when necessary.

Dress Code and Professional Appearance

Our employees must present a professional and stylish appearance. The dress code has been determined to reflect the corporate image of our company. Employees must wear clean and ironed work clothes and take care of their personal care. In addition, a polite and respectful attitude must always be displayed towards customers.

3. Customer Relations Protocols

Welcoming Customers

When our customers come to our offices, it is very important to greet them with a smile and a warm welcome. First impressions are a critical factor in customer satisfaction. When customers come in, it is necessary to welcome them and ask questions to understand their needs.

Initial Inquiry Procedures (Price, Features)

Customers usually first want to get information about price and product features. At this stage, it is important to ask open-ended questions to understand customer needs and provide them with detailed information about product price ranges, quality features and available options. When providing price information, emphasizing the quality and advantages of the products can also positively affect customer decisions.

Customer Consulting and Needs Assessment

Customer consulting is a critical stage in understanding the needs and expectations of customers. Consultants should ask questions to customers to determine exactly what they want and make recommendations accordingly. During this process, customers should be presented with various product options and the advantages of each product should be explained. In addition, offering personalized solutions that suit customers' budgets and preferences increases customer satisfaction.

Appointment Process

The process of making appointments for one-on-one meetings with clients should be managed professionally and efficiently. When an appointment request is received, clients should be offered suitable day and time options and the necessary information regarding the appointment time should be provided. In addition, staying in touch with clients for appointment reminders and confirmations is part of appointment management.

Follow-up Procedures

Post-sale follow-up procedures are important to increase customer satisfaction. After the customer order is completed, it should be followed up regularly to ensure customer satisfaction and to check if there are any problems. During follow-up meetings, customer feedback should be obtained and steps should be taken to improve service quality in line with this feedback.

4. Sales Process

Sales Pitch and Standard Introductions

The sales team should use a certain standard dialogue and presentation technique when introducing products and providing information to customers. This makes the customer experience consistent and professional. Each product should be presented to customers by highlighting its features, benefits and unique selling points.

Product Presentation Techniques

Proper and effective presentation of products positively affects customer decisions. Product presentation techniques include how products appear under lighting, the quality felt when held in the hand, and clearly showing the details of the product. Customers should be given the opportunity to experience the products and the story of each product should be told.

Dealing with Customer Questions and Objections

Customer questions and objections are a natural part of the sales process. In these cases, the sales team should listen patiently and understandingly and provide accurate and complete answers to questions. When dealing with objections, it is important to understand the customer's concerns and re-emphasize product features and benefits to address these concerns.

Completing the Sale

The completion of the sale is the result of all the negotiations and presentations made with the customer. When completing the sale, the customer should be given enough time to be sure of his decision and all the necessary information should be provided. At the end of the sales process, payment and delivery details should be clearly stated and customer satisfaction should be ensured.

Upselling and Cross-selling Strategies

Upselling and cross-selling strategies increase customer satisfaction and increase sales. Customers should be offered compatible or complementary products in addition to the product they purchase, and the benefits of these products should be explained. For example, a customer who purchases a solitaire ring may be offered a matching necklace or earrings.

After Sales Follow Up

Post-sale follow-up is critical to sustaining customer satisfaction. Post-sale follow-up should be conducted to assess customer satisfaction and resolve potential issues. Additionally, long-term customer relationships should be strengthened by informing customers about future special offers and new products.

5. Product Information

Diamonds (Natural and Lab Created)

Diamonds are divided into two main categories: natural and lab-grown. While natural diamonds are formed through natural processes that take millions of years, lab-grown diamonds are produced in a controlled environment and have the same physical, chemical and optical properties as natural diamonds. Both types of diamonds are valuable in terms of quality and beauty.

Quality and Grading (4Cs: Cut, Color, Clarity, Carat)

The quality of diamonds is judged by the 4Cs: cut, color, clarity, and carat weight. Cut is the most important factor in determining a diamond’s brilliance. Color refers to how colorless a diamond is and is graded from D (colorless) to Z (pale yellow). Clarity refers to the number and appearance of internal and external flaws in a diamond. Carat measures the weight of a diamond.

Carborite Stones

Carborite is a type of stone produced in a laboratory environment with properties similar to natural diamonds. Carborite stones, which offer high brightness and durability, offer a more economical alternative to diamonds. They are also preferred as an environmentally friendly and ethical option.

Features and Comparison with Diamonds

Carborite stones have higher brilliance and fire (light reflectance) compared to diamonds. However, diamonds are considered rarer and more valuable. Carborite stones are an ideal option for customers looking for a budget-friendly and environmentally friendly alternative.

Gold and Other Precious Metals

Gold is the most commonly used precious metal in jewelry. The purity of gold is expressed in karats, and 24 karat gold means pure gold. 18 karat (75% pure gold) and 14 karat (58.5% pure gold) gold are generally used in jewelry. In addition, other precious metals such as white gold, rose gold and platinum are also frequently preferred in jewelry.

Types and Quality (Settings, Color)

The quality of gold is determined by its karat value. Also, the color of gold is an important factor. There are different color options such as white gold, yellow gold and rose gold. Other metals used in gold alloys affect the color and durability of the gold.

Special Orders

Special orders are jewelry designed according to the customers' personal preferences and needs. The special order process must be managed carefully to make the customers' dream design a reality. It is important to be in constant communication with the customer and receive their feedback during the design process.

Design Process

The design process for special orders begins with determining the customer's wishes and needs. The design team creates unique designs that will meet the customer's expectations and these designs are presented to the customer for approval. Once the design is approved, the production process begins and the jewelry is carefully prepared.

Collaboration with the Customer

Collaboration with the customer during the custom order process is critical to achieving a perfect result. Taking customer feedback into account, staying in touch with the customer at every stage of the design process, and meeting their expectations increases customer satisfaction.

6. Inventory Management

Stocking Procedures

Inventory management requires the accurate and efficient stocking of jewelry. Stocking procedures include storing products safely and orderly, regularly checking stock levels, and promptly ordering missing items. A specific stock level must be maintained for each product category.

Inventory Tracking and Reporting

Inventory tracking requires accurate recording and reporting of sales and stock movements. An inventory management system tracks the incoming and outgoing of products, automatically updates stock levels, and provides regular reports. These reports play an important role in decision making in inventory management.

Reorder Protocols

Reorder protocols determine the steps to be taken in the event of low stock levels. When critical stock levels are reached, automatic orders should be activated and suppliers should be contacted to reorder products. Managing ordering processes quickly and efficiently ensures that products are supplied on time.

Processing of Special Orders

Processing of special orders involves the management of jewelry produced specifically for customer demands. This process includes receiving customer demands, creating a production plan, monitoring the production process and ensuring timely delivery to the customer. Every stage of special orders must be managed carefully.

7. Order Processing

Special Order Reception

Special order taking involves recording customers' personalized jewelry requests. During this process, customer requests should be noted in detail, shared with the design team, and the production process should be initiated. It is important to stay in touch with the customer at every stage to ensure customer satisfaction.

Customer Specifications and Preferences

Customer specifications and preferences should be carefully evaluated during the ordering process. The design requested by the customer, the materials to be used, the characteristics of the stones and other details should be determined in line with the customer specifications. The design and production of the product should be done in accordance with the customer's demands.

Order Confirmation and Payment Processing

Order confirmation is achieved when the customer approves the design and specifications. After order confirmation is received, payment procedures are initiated and payment terms are clarified with the customer. Once payment is received, the production process is initiated and the customer is notified of the delivery date.

Production Schedule Management

The production schedule must be carefully planned to ensure that orders are completed on time. A specific production schedule must be created for each order and the production process must be followed against this schedule. Any delays in the production process must be notified to the customer in advance.

Quality Control and Audit

Quality control is performed to check whether the jewelry produced meets certain quality standards. Each product must be meticulously inspected at the end of the production process and evaluated according to quality control procedures. If any defects or errors are detected during the quality control process, the product must be reprocessed.

Delivery and Pickup Arrangements

Delivery and pick-up processes ensure that products are delivered to the customer on time and safely. Delivery dates and methods should be clarified with the customer. Careful and attentive service should be provided during the delivery of products to ensure customer satisfaction.

8. Marketing and Advertising

Instagram Advertising Strategies

Instagram is used as an effective marketing tool in the jewelry industry. Instagram advertising strategies include promoting products with highly visually appealing photos and videos. Target audience analysis should be performed to create advertising campaigns and reach potential customers.

Google Ads Management

Google ads allow your products and services to reach targeted audiences. Using Google Ads, advertising campaigns should be created with specific keywords and targets. The performance of the ads should be analyzed and optimized regularly.

Social Media Participation and Content Creation

Social media is an important way to engage with customers and increase brand awareness. Quality and engaging content should be shared regularly, interacting with customers and getting their feedback. Social media content should reflect the brand’s values ​​and products.

Handling Online Inquiries

Online enquiries are an important channel that potential customers use to obtain information about products and services. Online enquiries should be answered quickly and in detail, customer questions should be handled carefully, and all necessary information should be provided to inform them.

Branding and Positioning

Branding determines how a company positions itself in the market and how it is perceived. To create a strong brand identity, a consistent visual and messaging strategy should be adopted and implemented across all communication channels. The brand's values ​​and mission should be emphasized in all marketing activities.

9. Customer Service

Customer Complaints and Returns Management

Customer complaints and returns management should be handled carefully to ensure customer satisfaction. Customer complaints should be resolved quickly and effectively and customer satisfaction should be ensured. Return policies should be clearly and concisely defined and customers should be guided through this process.

Warranty and Repair Policies

Warranty and repair policies for jewelry products are important to increase customer satisfaction. The warranty period and scope of the products should be clearly stated and customers should be informed about it. In case of any repair needs, fast and quality service should be provided.

Building Long-Term Customer Relationships

Establishing long-term customer relationships increases customer loyalty and encourages repeat sales. Customers should be offered special offers and discounts regularly, and their satisfaction and loyalty should be constantly monitored. Customer relationship management should be carried out with a personal and professional approach.

Customer Feedback and Improvement

Customer feedback provides valuable information to improve service quality and products. Feedback from customers should be received regularly and improvements should be made based on this feedback. Customer feedback plays an important role in improving business processes.

10. Training and Development

Employee Orientation Process

An effective orientation process should be implemented to ensure the adaptation of new employees to the job. During the orientation process, detailed information about the company's mission, vision, values, and business processes should be provided. In addition, new employees should be provided with the necessary training to accelerate their adaptation to the job.

Continuing Education Programs

Training programs should be organized to continuously update the knowledge and skills of employees. Continuous training programs allow employees to follow innovations in the sector and be more successful in their jobs. Training programs should include both theoretical and practical information.

Performance Evaluation and Feedback

Performance evaluation is important to objectively measure and improve employee performance. Performance evaluations should be conducted regularly and feedback should be given to employees. Performance evaluation should be used to identify areas of development for employees and to motivate them.

Team Building Activities

Team building activities strengthen cooperation and communication among employees. Team building activities should be organized regularly and employees' ability to solve problems by working together should be improved. These activities increase employee motivation and make the work environment more enjoyable.

11. Compliance and Security

Legal Compliance and Ethical Standards

All activities of our company must be carried out in accordance with legal regulations and ethical standards. Regular training must be provided to employees on legal compliance and ethical standards, and procedures related to these issues must be strictly implemented. Any legal or ethical violations must be reported immediately and necessary measures must be taken.

Data Protection and Customer Privacy

The confidentiality and security of customer information is of great importance to our company. Data protection policies ensure that customer information is stored and processed securely. Any situation that would violate customer confidentiality must be avoided and data protection measures must be constantly updated.

Security Measures (Store and Inventory)

Store and inventory security is critical to the protection of jewelry. Security measures should include alarm systems, security cameras, and security personnel. Additionally, inventory management should ensure that products are stored and transported safely.

Emergency Procedures

Emergency procedures determine how employees will act in the event of a potential emergency. Emergency plans should be prepared for fire, natural disasters or other emergencies and regular drills should be conducted. Employee safety should be a priority in emergencies.

12. Financial Management

Pricing Strategies

Pricing strategies ensure that products are determined in accordance with market conditions and customer expectations. Pricing should be done in line with cost analysis and competitive market research. Prices offered to customers should reflect product quality and ensure the profitability of the company.

Budgeting and Cost Control

Budgeting and cost control are important to maintaining the financial health of the company. Annual budgets should be prepared and costs should be monitored regularly. In the budgeting process, income and expenses should be balanced and unnecessary expenses should be avoided.

Financial Reporting and Analysis

Financial reporting and analysis are done to evaluate the financial performance of the company. Financial reports should be prepared regularly and financial analysis should be done in line with these reports. Financial reports are used to determine the financial situation and future goals of the company.

Payment and Returns

Payment and returns must be managed properly to ensure customer satisfaction. Payment terms must be clearly defined and customers must be offered a variety of payment options. Return policies must be clear and fair, and customers' return processes must be simplified.

13. Technology and Tools

Point of Sale Systems

Point of sale (POS) systems are used to manage sales transactions quickly and efficiently. POS systems provide functions such as inventory tracking, sales reports, and recording customer information. An effective POS system increases customer satisfaction and streamlines sales processes.

Customer Relationship Management (CRM) Software

Customer relationship management (CRM) software is used to manage customer information and strengthen customer relationships. CRM software tracks customer interactions, manages sales opportunities, and provides analytics to increase customer satisfaction. An effective CRM system increases customer loyalty and promotes sales.

Online Appointment Systems

Online appointment booking systems allow customers to easily book appointments. These systems allow customers to select convenient time slots and request an appointment. Appointment systems improve customer experience and streamline workflow in offices.

Communication Tools

Communication tools are used to manage internal and customer communication. Various communication tools such as e-mail, telephone, video conferencing and messaging applications should be used. Effective communication improves business processes and increases customer satisfaction.

14. Continuous Improvement

Feedback Loops and Process Improvement

Continuous improvement is achieved through customer feedback and regular evaluation of internal processes. Feedback loops should be established and improvements should be made in line with this feedback. Continuous review of processes increases service quality.

Keeping up with innovations and trends

Innovations and trends in the sector should be constantly monitored and business strategies should be updated accordingly. Being informed about new technologies, products and marketing techniques provides a competitive advantage. Innovative approaches should be adopted and the most up-to-date services should be offered to customers.

Staff Suggestions and Participation

Employee suggestions and participation play an important role in improving business processes. Personnel suggestion systems should be established and employees' opinions should be taken into account. Active participation of employees in business processes increases motivation and increases work efficiency.

Appendix: Information on Lab Diamonds

Definition of Lab Diamonds

Lab diamonds are stones that are created in a laboratory environment and have the same physical, chemical and optical properties as natural diamonds. These diamonds are created by imitating natural processes and are difficult to distinguish from natural diamonds. Lab diamonds are a more economical and environmentally friendly alternative.

CVD and HPHT Processes

Lab diamonds are produced by the CVD (Chemical Vapor Deposition) and HPHT (High Pressure High Temperature) processes. In the CVD process, carbon atoms are deposited onto a seed crystal and crystal growth is achieved. In the HPHT process, carbon is crystallized under high pressure and temperature. Both processes produce high quality, high purity diamonds.

Advantages and Disadvantages of Lab Diamonds

The advantages of lab diamonds include lower cost, environmentally friendly production, and ethical sourcing. Additionally, lab diamonds contain fewer flaws and are purer. The disadvantages are that some customers prefer them over natural diamonds, and the long-term investment value of lab diamonds may not be as high as natural diamonds.

Certification and Identification of Laboratory Diamonds

Lab diamonds are certified by independent gemological laboratories. These certificates specify the quality, size and other characteristics of the diamond. Laboratory diamonds are identified using spectroscopic devices and are used to distinguish them from natural diamonds.

Our Customers' Priorities

Price / Cost

One of the most important priorities for our customers is price and cost. By offering affordable prices, we provide options that fit customers' budgets. Our pricing strategies aim to offer competitive prices while maintaining product quality.

Continuity

Our customers expect consistently high quality service and products. By continuously improving our business processes and product quality, we aim to always provide our customers with the best experience.

Certificate

Certification of diamonds and other precious stones is of great importance to our customers. All our products are certified by independent and reliable gemological laboratories and these certificates are presented to our customers.

Correct Service

Providing accurate and reliable service to our customers is one of our top priorities. Our professional and experienced team offers customers solutions that suit their needs and keeps them informed at every stage.

Accessibility

We offer various channels so that our customers can easily reach us and benefit from our services. We communicate with our customers through our offices, social media and online platforms.

Marketing Strategies and Target Audience

Target Audience Identification

Determining our target audience is the foundation of our marketing strategies. Our target audience is male customers who will make a marriage proposal and women between the ages of 22-32. Marketing campaigns and product promotions should be conducted for this demographic group.

Social Media Usage

Social media is an effective tool to reach our target audience. Through Instagram and other social media platforms, we should share visually appealing content and organize campaigns that will attract the attention of our target audience. Social media interactions increase our brand awareness and strengthen customer loyalty.

Advertising Campaigns

Advertising campaigns are important to make our products and services known to a wide audience. We can reach our target audience by using digital marketing tools such as Google Ads and social media ads. Advertising campaigns should emphasize the values ​​of our brand and the unique features of our products.

Sales Questions and Leading Statements

Understanding Needs

Understanding customer needs is critical to an effective sales process. By asking open-ended questions to customers, we should determine what kind of jewelry they are looking for and what features are important to them. Based on this information, we can offer them products that are suitable for them.

Budget and Preferences

Providing product recommendations according to customers' budgets and preferences increases sales success. We should help customers find the best products that meet their needs by offering options that fit their budgets. We should also suggest designs that suit customers' personal preferences and styles.

Educational Questions

When providing customers with information about our products, we can engage them by asking educational questions. For example, questions like, "How would you rate the quality of a diamond?" or "Which type of stone is most attractive to you?" allow customers to learn more about the products.

Quality and Certification

Providing detailed information to customers about the quality and certification of our products will gain their trust. We must explain to which standards the products are certified and what these certifications mean. Quality and certification increase customer satisfaction.

Customization and Design

By offering customization and design options to customers, we can help them have the jewelry they dream of. Custom design services offer solutions that suit customers' personal tastes and needs. We must meet their expectations by constantly communicating with the customer throughout the design process.

Usage and Lifestyle

Recommending jewelry that suits customers' lifestyle and usage habits increases their satisfaction. For example, we can offer durable and stylish designs for daily use. Understanding customers' lifestyles allows us to make the right product recommendations.

Trust and Assurance

Providing customers with trust and assurance is an important factor in the sales process. We must gain customers' trust by providing detailed information about product quality, warranty and repair services. Trust and assurance strengthen long-term customer relationships.

Leading Phrases to Close the Sale

To close the sale, we can help the customer make a decision by offering a final incentive. Guiding statements like, “This ring will dazzle your loved one,” or “This design perfectly reflects your style,” positively influence the customer’s decision.

After Sales Services

Customer Satisfaction

Customer satisfaction is the basis of our after-sales services. It is important to stay in touch with customers after sales to ensure their satisfaction and solve potential problems. Customer satisfaction is critical to our brand's reputation and customer loyalty.

Warranty and Repair Services

Warranty and repair services provide support in case customers experience any problems with the products they purchase. Customers should be informed about the warranty period and scope of the products, and fast and effective solutions should be offered in case of any repair needs.

Long Term Relationships

Building long-term relationships with our customers increases repeat sales and customer loyalty. We should strengthen customers’ loyalty to our brand by regularly offering them special offers and discounts. Long-term customer relationships are important to the sustainability of our business.

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Addendum: You can add pictures and graphics under the Information on Laboratory Diamonds section and add them here in detail under the 4C headings, namely cut color clarity and certificate, based on GIA, HRD and AGS sources.

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Appendix: Information on Lab Diamonds

Definition of Lab Diamonds

Lab diamonds are stones that are created in a laboratory environment and have the same physical, chemical and optical properties as natural diamonds. These diamonds are created by imitating natural processes and are difficult to distinguish from natural diamonds. Lab diamonds are a more economical and environmentally friendly alternative.

CVD and HPHT Processes

Lab diamonds are produced by the CVD (Chemical Vapor Deposition) and HPHT (High Pressure High Temperature) processes. In the CVD process, carbon atoms are deposited onto a seed crystal and crystal growth is achieved. In the HPHT process, carbon is crystallized under high pressure and temperature. Both processes produce high quality, high purity diamonds.

Advantages and Disadvantages of Lab Diamonds

The advantages of lab diamonds include lower cost, environmentally friendly production, and ethical sourcing. Additionally, lab diamonds contain fewer flaws and are purer. The disadvantages are that some customers prefer them over natural diamonds, and the long-term investment value of lab diamonds may not be as high as natural diamonds.

Certification and Identification of Laboratory Diamonds

Lab diamonds are certified by independent gemological laboratories. These certificates specify the quality, size and other characteristics of the diamond. Laboratory diamonds are identified using spectroscopic devices and are used to distinguish them from natural diamonds.

4Cs of Diamond (Cut, Color, Clarity, Carat)

Diamonds are evaluated based on four main criteria: cut, color, clarity and carat weight. These criteria determine the value and quality of the diamond.

Cut

The cut determines how the diamond reflects light and its brilliance. A good cut makes the diamond look brighter and more dazzling. The quality of the cut is evaluated by different grading systems by gemological laboratories such as GIA, HRD and AGS.

Color

The color of a diamond refers to the color tones within it. The most valuable diamonds are colorless. The color scale ranges from D (colorless) to Z (light yellow/brown). Different gemology laboratories perform color grading according to standards.

Clarity

Clarity measures the number and visibility of flaws inside and on the surface of a diamond. FL (Flawless) is the highest clarity grade and I3 (Included) is the lowest. These flaws are visible under a magnifying glass.

Carat

Carat refers to the weight of a diamond. One carat is 0.2 grams. As the carat weight increases, the value of the diamond also increases. Different gemological laboratories measure carat weight with precision instruments.

This information and images will allow you to provide customers with more detailed and understandable information about laboratory diamonds.

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Man-made Diamond Standards

When we look at an equivalent Diamond

 

Example

 

2.0 ct E Color VS1

 

The figure is given as 1,000 USD for ease of comparison.

 

QUALITIES		WRITTEN BY	WHAT ACTUALLY HAPPENED	BRIGHTNESS
IGI (post growth therapy)	1,000	E VS1	GH VS2 SI1	**
IGI LAB PLUS	1,800	E VS1	F VS 1	***
IGI HEARTS AND ARROWS LAB PLUS	2,700	E VS1	FVS1	*****
HRD	1,855	E VS1	EF VS1 VS2	***
GIA	2,000	E VS1	E VS1	****
HRD LAB PLUS	2,425	E VS1	E VS1	*****
HRD LAB PLUS HEARTS AND ARROWS	2,800	E VS1	E VS1	*****
GIA LAB PLUS	2,710	E VS1	E VS1	*****
GIA +AGS + LABPLUS (over 2ct)	2,995	E VS1	E VS1	*******

IGI (post growth therapy)

 

What is the Post-Growth Process for Lab-Created Diamonds?

Post-growth treatment is used when newly grown lab-grown diamonds have undesirable characteristics (such as low colour grade, heavy inclusions or internal lines). Diamonds that have undergone these treatments are referred to as ‘treated’ or ‘enhanced’. The aim of post-growth treatments such as HPHT (High Pressure High Temperature) is to improve the quality of the diamond by removing as many of the undesirable characteristics as possible, however this can often cause the diamond to appear hazy. The more post-growth treatment a lab-grown diamond requires, the hazier it will become. Not all lab-grown diamonds need post-growth treatment – ​​some are made perfectly (or nearly perfectly) so they do not need any post-growth treatment.

Lab-Created Diamonds in Post-Growth Processing

CVD Diamonds

• Approximately 90% of CVD diamonds are treated post-growth.
• CVD diamonds often have a brown undertone.
• They grow very quickly so there is potential for spotty color or internal striping.
• Sometimes CVD diamonds are produced using boron to balance the brown tone – which can give them a blue hue.
• This means they are usually post-growing processed using HPHT to enhance color and remove ingrown hairs.
• Post-growth treatments can cause diamonds to appear milky or hazy.

HPHT

• HPHT diamonds sometimes have a blue or gray tint.
• HPHT diamonds that need post-growth processing essentially just go through another round of HPHT.

Why Are So Many Lab-Created Diamonds Post-Growth Processed?

Around 90% of lab-grown diamonds made using CVD (chemical vapor deposition) appear slightly brown or yellow when first created. Because they grow so quickly, they can be prone to internal striations, an undesirable type of diamond inclusion. This means that they require post-growth treatment to keep them looking their best. Lab-grown diamonds can also be made using the HPHT process. Sometimes, they will contain black inclusions due to the graphite from the process, so a second round in the HPHT chamber is required to clean them. Not all lab-grown diamonds require post-growth treatment. Finding lab-grown diamonds that are ‘as-grown’ can take some time and effort – meaning they have not been post-grown – but they are totally worth it. Lab-grown diamonds tend to be more milky and hazy than those that have not. If you would like our experts to find lab-grown diamonds that are not post-grown, specific to you and your personal budget, contact us.

Why Should I Avoid Post-Growth Treated Lab Diamonds?

Lab diamonds that have undergone post-growth treatments often appear milky or hazy, meaning that the diamond will not shine as brightly and intensely as you would expect. The more treatments that are required, the more milky it will appear. The answer is quite simple – why would you choose a diamond that has undergone post-growth treatment when you can get an untreated one? A lab diamond that has not undergone post-growth treatment is likely to shine brighter and have a higher level of sparkle! The visualisation above compares what a lab diamond might look like before and after post-growth treatment – ​​notice how the brown tones have disappeared, but the diamond now appears hazy. The visualisation below compares a high quality ‘as grown’ lab diamond that has not required post-growth treatment to a lab diamond that has required HPHT to remove colour and internal striations.

What Post-Growth Processing Do Lab Diamonds Go Through?

HPHT

• The main treatment for a lab diamond that is not of the desired quality is HPHT. This is used to treat CVD diamonds that have poor colour or streaking and is used as a 'second round' for HPHT produced diamonds that show dark inclusions.
• For CVD diamonds, the intense heat and pressure can cause small cavities, such as striations, to close and remove traces of color.
• HPHT-created diamonds sometimes need a second round of HPHT. HPHT diamonds with black inclusions from the source graphite undergo another round of intense heat and pressure to reduce the markings. Some may argue that this is not necessarily a post-growth process, but rather a continuation of HPHT-created diamonds - but both the GIA and IGI currently list this as a post-growth process.

LPHT

• Lab diamonds with only color flaws that have been colored by nitrogen and nickel only need the 'high temperature' portion of HPHT. In these cases, they are subjected to the LPHT (low pressure, high temperature) process to clear the color.

How to Find an Untreated Lab Diamond Online?

1. Add your search parameters to the lab diamond search tool - we typically recommend color D to F, clarity VS1 to SI1. Make sure you choose the diamond shape you like and the carat weight or budget range.
2. When you find a diamond you like, tap 'more information' below the diamond grades.
3. Tap 'View certificate' and this will take you to the online IGI or GIA certificate. Here you will find comments about post-growth treatments. If the certificate says 'As Grown', this indicates that the diamond has not been post-growth treated.

 

 

 

 

 

When we look at an equivalent Diamond

 

Example

 

2.0 ct E Color VS1

 

The figure is given as 1,000 USD for ease of comparison.

 

There are very different qualities in MAN-MADE DIAMONDS that have the same color, clarity, carat and cut values ​​and whose upper certificates appear similar.

 

The choice and/or preference between these qualities is entirely the choice of our customers. After all, they are all REAL DIAMONDS and what is important is that the financial equivalent of the quality you receive is FAIR.

 

QUALITIES		WRITTEN BY	WHAT ACTUALLY HAPPENED	BRIGHTNESS
IGI (post growth therapy)	1,000	E VS1	GH VS2 SI1	**
IGI LAB PLUS	1,800	E VS1	F VS 1	***
IGI HEARTS AND ARROWS LAB PLUS	2,700	E VS1	FVS1	*****
HRD	1,855	E VS1	EF VS1 VS2	***
GIA	2,000	E VS1	E VS1	****
HRD LAB PLUS	2,425	E VS1	E VS1	*****
HRD LAB PLUS HEARTS AND ARROWS	2,800	E VS1	E VS1	*****
GIA LAB PLUS	2,710	E VS1	E VS1	*****
GIA +AGS + LABPLUS (over 2ct)	2,995	E VS1	E VS1	*******

IGI (STANDARD)

 

 

 

IGI LAB PLUS

 

There is no POST GROWTH, it comes from a single integrated system.

IGI HEARTS AND ARROWS LAB PLUS

It is the highest brightness and cut value as well as not having POST GROWTH. Only 2% production results in Hearts and Arrows

 

 

 

 

HRD

 

 

GIA

 

GIA writes growth remnant on all certificates, and when it sees a growth trace, it states FEATHER. We do not see this in LAB PLUS GIA certificates.

 

 

 

HRD LAB PLUS

 

Lab Plus products that are out of production (no post growth) and reported in HRD laboratories

 

 

HRD LAB PLUS HEARTS AND ARROWS

 

 

GIA LAB PLUS

 

Lab Plus products that are out of production (no post growth) and reported in GIA laboratories

 

 

 

 

GIA +AGS + LABPLUS

The addition of a second AGS report to reinforce the superiority of the stones that come out of Lab Plus production (no post growth) and are reported in GIA laboratories and are deemed superior. The AGS report gives this stone the highest cut grade, such as Hearts and Arrows.

 

When you enter the report number you will see 2 reports

 

 

 

 

 

STOCK / OFFICE

Each office should have a stock of stones that we can show to our customers . These stocks should be more or less the same.

 

DEF colors

OPP Opening price – post growth IGI Ex or Ideal cut

LAB PLUS

LAB PLUS H&A

GIA

GIA LAB PLUS

GIA AGS LAB PLUS – Special order

HRD H&A – Special Order

 

 

1.07ct – 1.35ct

1.50ct – 1.70ct

2.00ct – 2.30ct

2.50ct – 2.80ct

3.00ct – 3.10ct

 

 

 

HOW SHOULD WE ANALYZE?

APPROACH TO OUR CUSTOMERS

PRICE FOR 7 DETAILS

WHEN OUR CUSTOMER SPECIFIES CLEARLY WHAT HE WANTS

WORKING WITHIN THE BUDGET

WHEN WE DECLARED OUR BUDGET, WE WANT YOUR PRIORITIES ACCORDING TO THE TABLE ABOVE

 

 

LOUPE

WWW.BIRKARAT.COM.TR

OUR TIPS WHEN SELECTING DIAMONDS

WHEN CHOOSING EARRINGS

Details to Consider When Buying Round Cut Diamond Earrings

When you are planning to make a pair of round cut diamond earrings and want them to look exactly the same, there are a few important specifications and tolerances that you need to pay attention to, other than color, carat, and clarity. Here are those specifications and recommended tolerances:

Main Features to Note:

1. Cutting Quality:

he   Make sure both diamonds have the same cut quality. An Excellent or Very Good cut grade is recommended for optimal brilliance and symmetry.

2. Symmetry and Polish:

he   Both diamonds must have symmetry and polish ratings of Excellent or Very Good. This ensures that both diamonds have a similar finish and light performance.

3. Table Size:

The table size percentage (the flat top surface of the diamond) should be consistent in both diamonds.

he   Recommended tolerance: ±1% (for example, if one diamond has a table size of 57%, the other should be between 56% and 58%.)

4. Depth Percentage:

he   The depth percentage (the height of the diamond from the table to the culet) affects the way light travels through the diamond.

he   Recommended tolerance: ±0.5% (for example, if the depth of one diamond is 61%, the other should be between 60.5% and 61.5%).

5. Crown Angle:

he   The crown angle (the angle of the diamond's crown) affects the brilliance and fire of the diamond.

he   Recommended tolerance: ±0.5 degrees (for example, if the crown angle of one diamond is 34.5 degrees, the other should be between 34 and 35 degrees).

6. Pavilion Angle:

he   The pavilion angle (the angle of the diamond's pavilion) is critical to light reflection and overall appearance.

he   Recommended tolerance: ±0.5 degrees (for example, if one diamond's pavilion angle is 40.8 degrees, the other should be between 40.3 and 41.3 degrees).

7. Belt Thickness:

he   The girdle thickness (the edge of the diamond) should be consistent and make both diamonds look similar.

he   Opt for a “Thin to Medium” or “Medium Thick” belt-like thickness and ensure that both diamonds are in the same category.

8. Fluorescence:

he   Both diamonds must have the same level of fluorescence (None, Light, Medium, Strong). Incompatible fluorescence can cause color differences in certain lighting.

9. Measurements:

he   The actual millimeter dimensions of the diamonds must be very close so that they look exactly the same when worn as earrings.

he   Recommended tolerance: ±0.1 mm in diameter (for example, if one diamond is 6.5 mm in diameter, the other should be between 6.4 mm and 6.6 mm).

Summary of Tolerances:

Feature	Recommended Tolerance
Cutting Quality	Excellent or Very Good
Symmetry and Polish	Excellent or Very Good
Table Size	±1%
Depth Percentage	±0.5%
Crown Angle	±0.5 degrees
Pavilion Angle	±0.5 degrees
Belt Thickness	Same category (e.g. Thin to Medium Thick)
Fluorescence	Same level
Measurements	±0.1 mm in diameter

By carefully matching these features and adhering to the recommended tolerances, you can be sure that your pair of round cut diamond earrings will look identical and fit beautifully.

 

A Consumer's Perspective When Buying a Diamond Solitaire Ring from Major Retailers

When considering purchasing a diamond solitaire ring, knowing that the diamonds come with certifications from reputable certification bodies such as GIA or AGS provides assurance of their quality and authenticity . Gold , whether 14k, 18k or 24k, is consistent in its properties and can be judged by the reputation of the jewelers' craftsmanship and your own observations .

Big Brand Retailers: Tiffany, Cartier, Bvlgari, Harry Winston

These luxury brands are known not only for their amazing designs but also for the overall experience they offer. Let’s take a look at what they offer in terms of diamonds other than design:

1. Quality assurance:
• Consistent Quality: These brands have rigorous quality control processes that ensure that every diamond meets their high standards.
• Selection Criteria: They usually select diamonds that are above average in terms of cut, color, clarity and carat, which guarantees top-tier stones.
2. Certification and Origin:
• Reputable Certificates: Diamonds from these brands come with certificates from top certification bodies that guarantee their quality and features.
• Ethical Sourcing: They emphasize ethically sourced diamonds, providing peace of mind about the stones' origins.
3. Customer Experience:
• Service Excellence: The buying experience at these stores is unparalleled, offering personalized service, expert advice, and in-depth education about diamonds.
• After-Sales Support: They offer excellent after-sales services such as maintenance, resizing and cleaning, ensuring the longevity of your purchase.
4. Being Special and Branding:
• Brand Legacy: Brands like Tiffany, Cartier, Bvlgari and Harry Winston carry a legacy of prestige, history and luxury, which adds intangible value.
• Being Special: Owning a piece from these brands symbolizes status and being special, which is highly valued by many consumers.

Does a Certified Diamond Have Brand Value?

Even with a certified diamond, there is significant brand value in purchasing from these luxury retailers. Here is how they add value:

1. Quality control:
• These brands guarantee that every diamond is of the highest quality, often exceeding the standards set by certification bodies. They select the best stones, ensuring superior brilliance and fire.
2. Origin and Ethics:
• They ensure diamonds are ethically sourced and conflict-free, and provide detailed information about a diamond's journey from mine to market.
3. Craftsmanship and Design:
• Even if the design is omitted from the analysis, the craftsmanship is often superior, ensuring that the settings complement and enhance the beauty of the diamond.
4. Brand Prestige:
• The prestige associated with these brands adds intangible yet significant value. Owning a piece from Tiffany, Cartier, Bvlgari or Harry Winston is often seen as a status symbol.
5. Customer Service and Experience:
• The personalized buying experience, expert advice, and long-term service offered by these brands make the customer feel valued and supported.
6. Investment and Resale Value:
• Diamonds from these brands often retain or increase in value over time, due to the reputation of the brand. The brand name can make the piece more desirable on the secondary market.

Conclusion

While the intrinsic value of a certified diamond may be similar whether purchased from a major retailer or another source, the additional value from these luxury brands comes from meticulous quality control, ethical sourcing, superior craftsmanship, brand prestige and excellent customer service. This creates an immersive and luxurious experience that justifies the higher price tag for many consumers. Brand equity is a very real and important asset, especially for those who value heritage, exclusivity and impeccable service.

Once I Remove Legacy, Exclusivity, and Excellent Service, What Is Left for Me to Decide?

Once you take away the elements of heritage, exclusivity, and impeccable service, you are left with more objective and tangible factors to consider when making your diamond solitaire ring purchase decision. Here are the ones you should focus on:

1. Quality Control and Assurance:
• Strict Selection Criteria: Luxury brands have rigorous quality control processes that ensure that every diamond meets high standards. Even without heritage and exclusivity, the assurance that every diamond meets high standards is an important factor.
• Certified Quality: Make sure the diamonds are certified by reputable certification bodies like GIA or AGS. This ensures the quality and authenticity of the diamond.
2. Origin and Ethics:
• Ethical Sourcing: Even without brand prestige, knowing that your diamond is ethically sourced and conflict-free is crucial. Luxury brands often ensure that their diamonds have a transparent and ethical journey.
• Environmental Impact: Consider the retailer’s environmental practices. Responsible sourcing can have less environmental impact, which may be an important factor for you.
3. Craftsmanship and Design:
• Craftsmanship: The quality of craftsmanship is paramount. Even if we exclude the design aesthetics associated with big brands, the durability and precision of the setting and attention to detail in the craftsmanship are paramount.
• Durability of the Setting: A well-made setting will ensure that the diamond is held securely in place and can withstand daily wear and tear.
4. Value for Money:
• Diamond Quality: Focus on the 4Cs (Cut, Color, Clarity, Carat). Make sure the diamonds you are comparing have similar grades in these categories. A well-cut diamond offers superior brilliance and sparkle.
• Price Comparison: Compare prices of diamonds with similar features from different retailers. Make sure you are getting the best value for your money without paying too much for the brand name.
5. After Sales Support:
• Warranty and Maintenance: Look for retailers that offer good after-sales support, such as warranties, free maintenance, resizing and cleaning services. These services add value to your purchase.
• Return Policy: Make sure there is a reasonable return policy in case the diamond does not meet your expectations.

Decision Making Based on Remaining Factors

1. Evaluate the Certificate:
• Check that the diamonds are certified by GIA, AGS or another reputable organization. This ensures the quality and characteristics of the diamond.
2. Compare Diamond Quality:
• Focus on the 4Cs. Make sure you compare similar diamonds in terms of cut, color, clarity and carat weight.
3. Evaluate Ethical Practices:
• Research the retailer’s sourcing practices. Ethical sourcing can be a major factor in your decision.

1. Examine the Workmanship:
• Carefully examine the details of the setting and overall craftsmanship. Make sure the diamond is securely set and the ring is well made.
2. Evaluate After Sales Support:
• Check to see what after-sales service the retailer offers. This can be critical to the long-term care of your ring.
3. Make a Price Comparison:
• Compare prices from different retailers for similar quality diamonds. Make sure you are not overpaying for a brand name and that you are getting value for your money.

Conclusion

Once brand legacy, exclusivity and impeccable service are taken out of the equation, your decision should be based on objective factors such as diamond quality (the 4Cs), certification, ethical sourcing, craftsmanship, after-sales support and value for money. These factors will help you make a well-informed decision and ensure you purchase a high-quality diamond solitaire ring that meets your expectations.

 

 

 

 

1. Introduction

General Introduction of the Company

Our company is a retail jewelry company that offers its customers high-quality diamonds, lab-made diamonds and Carborite stones, and serves them with one-on-one meetings with special orders. In 2021, 560,000 marriages took place and our goal is to play an active role in this large market. In our 9 offices, we aim to offer our customers a personalized and special experience.

Mission Statement

Our mission is to provide each of our customers with the highest quality, ethically and sustainably sourced jewellery. We are constantly improving our service quality and product range to maximise customer satisfaction.

Vision Statement

Our vision is to be recognized as an innovative and reliable leader in the sector, to be with our customers in their most special moments. We aim to achieve sustainable growth by adopting the best practices in the sector without compromising our ethical values.

Core Values

• Customer Focus: We always prioritize our customers' needs and expectations.
• Quality: We continually improve the quality of our products and services.
• Ethics: We adhere to honesty, transparency and ethical values ​​while doing our job.
• Sustainability: We adopt environmentally friendly and sustainable business practices.

Purpose of Operations Manual

This operations manual has been prepared to provide a consistent service standard across all our offices. The aim is to ensure that our employees manage their business processes correctly and effectively, increase customer satisfaction and strengthen internal communication.

2. Office Standards and Presentation

Office Layout and Design

Our offices have a sleek and modern design to optimize the customer experience. Each office should present a clean, organized and professional appearance. Areas should be created where customers can comfortably navigate, examine products closely and meet with consultants one-on-one.

Cleaning and Maintenance

The cleaning and maintenance of our offices is an important part of customer satisfaction. Cleaning should be done regularly every day, display windows should be cleaned of dust and all equipment should be kept in hygienic conditions. Office furniture and decoration elements should be checked regularly and renewed when necessary.

Dress Code and Professional Appearance

Our employees must present a professional and stylish appearance. The dress code has been determined to reflect the corporate image of our company. Employees must wear clean and ironed work clothes and take care of their personal care. In addition, a polite and respectful attitude must always be displayed towards customers.

3. Customer Relations Protocols

Welcoming Customers

When our customers come to our offices, it is very important to greet them with a smile and a warm welcome. First impressions are a critical factor in customer satisfaction. When customers come in, it is necessary to welcome them and ask questions to understand their needs.

Initial Inquiry Procedures (Price, Features)

Customers usually first want to get information about price and product features. At this stage, it is important to ask open-ended questions to understand customer needs and provide them with detailed information about product price ranges, quality features and available options. When providing price information, emphasizing the quality and advantages of the products can also positively affect customer decisions.

Customer Consulting and Needs Assessment

Customer consulting is a critical stage in understanding the needs and expectations of customers. Consultants should ask questions to customers to determine exactly what they want and make recommendations accordingly. During this process, customers should be presented with various product options and the advantages of each product should be explained. In addition, offering personalized solutions that suit customers' budgets and preferences increases customer satisfaction.

Appointment Process

The process of making appointments for one-on-one meetings with clients should be managed professionally and efficiently. When an appointment request is received, clients should be offered suitable day and time options and the necessary information regarding the appointment time should be provided. In addition, staying in touch with clients for appointment reminders and confirmations is part of appointment management.

Follow-up Procedures

Post-sale follow-up procedures are important to increase customer satisfaction. After the customer order is completed, it should be followed up regularly to ensure customer satisfaction and to check if there are any problems. During follow-up meetings, customer feedback should be obtained and steps should be taken to improve service quality in line with this feedback.

4. Sales Process

Sales Pitch and Standard Introductions

The sales team should use a certain standard dialogue and presentation technique when introducing products and providing information to customers. This makes the customer experience consistent and professional. Each product should be presented to customers by highlighting its features, benefits and unique selling points.

Product Presentation Techniques

Proper and effective presentation of products positively affects customer decisions. Product presentation techniques include how products appear under lighting, the quality felt when held in the hand, and clearly showing the details of the product. Customers should be given the opportunity to experience the products and the story of each product should be told.

Dealing with Customer Questions and Objections

Customer questions and objections are a natural part of the sales process. In these cases, the sales team should listen patiently and understandingly and provide accurate and complete answers to questions. When dealing with objections, it is important to understand the customer's concerns and re-emphasize product features and benefits to address these concerns.

Completing the Sale

The completion of the sale is the result of all the negotiations and presentations made with the customer. When completing the sale, the customer should be given enough time to be sure of his decision and all the necessary information should be provided. At the end of the sales process, payment and delivery details should be clearly stated and customer satisfaction should be ensured.

Upselling and Cross-selling Strategies

Upselling and cross-selling strategies increase customer satisfaction and increase sales. Customers should be offered compatible or complementary products in addition to the product they purchase, and the benefits of these products should be explained. For example, a customer who purchases a solitaire ring may be offered a matching necklace or earrings.

After Sales Follow Up

Post-sale follow-up is critical to sustaining customer satisfaction. Post-sale follow-up should be conducted to assess customer satisfaction and resolve potential issues. Additionally, long-term customer relationships should be strengthened by informing customers about future special offers and new products.

5. Product Information

Diamonds (Natural and Lab Created)

Diamonds are divided into two main categories: natural and lab-grown. While natural diamonds are formed through natural processes that take millions of years, lab-grown diamonds are produced in a controlled environment and have the same physical, chemical and optical properties as natural diamonds. Both types of diamonds are valuable in terms of quality and beauty.

Quality and Grading (4Cs: Cut, Color, Clarity, Carat)

The quality of diamonds is evaluated according to the 4Cs: cut, color, clarity, and carat weight. Cut is the most important factor in determining a diamond’s brilliance. Color refers to how colorless a diamond is and is graded from D (colorless) to Z (pale yellow). Clarity refers to the number and appearance of internal and external flaws in a diamond. Carat measures the weight of a diamond.

Carborite Stones

Carborite is a type of stone produced in a laboratory environment with properties similar to natural diamonds. Carborite stones, which offer high brightness and durability, offer a more economical alternative to diamonds. They are also preferred as an environmentally friendly and ethical option.

Features and Comparison with Diamonds

Carborite stones have higher brilliance and fire (light reflectance) compared to diamonds. However, diamonds are considered rarer and more valuable. Carborite stones are an ideal option for customers looking for a budget-friendly and environmentally friendly alternative.

Gold and Other Precious Metals

Gold is the most commonly used precious metal in jewelry. The purity of gold is expressed in karats, and 24 karat gold means pure gold. 18 karat (75% pure gold) and 14 karat (58.5% pure gold) gold are generally used in jewelry. In addition, other precious metals such as white gold, rose gold and platinum are also frequently preferred in jewelry.

Types and Quality (Settings, Color)

The quality of gold is determined by its karat value. Also, the color of gold is an important factor. There are different color options such as white gold, yellow gold and rose gold. Other metals used in gold alloys affect the color and durability of the gold.

Special Orders

Special orders are jewelry designed according to the customers' personal preferences and needs. The special order process must be managed carefully to make the customers' dream design a reality. It is important to be in constant communication with the customer and receive their feedback during the design process.

Design Process

The design process for special orders begins with determining the customer's wishes and needs. The design team creates unique designs that will meet the customer's expectations and these designs are presented to the customer for approval. Once the design is approved, the production process begins and the jewelry is carefully prepared.

Collaboration with the Customer

Collaboration with the customer during the custom order process is critical to achieving a perfect result. Taking customer feedback into account, staying in touch with the customer at every stage of the design process, and meeting their expectations increases customer satisfaction.

6. Product Information and Certificates

Certified Diamonds

Diamonds certified by independent gemological laboratories such as GIA, HRD and IGI provide customers with assurance about the quality of the product. These certificates verify the cut, color, clarity and carat weight of the diamond. Certified diamonds provide transparency and reliability when choosing jewelry​ ( One Carat )​.

Birkarat Unique Super Ideal Cut Series

Birkarat's Super Ideal Cut series provides brilliance beyond the industry's ideal cut standards by incorporating extra symmetry into the light performance. Diamonds in this series offer superior brilliance and aesthetics​ ( Bir Karat )​.

Lab Created Diamonds

Lab-grown diamonds have the same physical, chemical and optical properties as natural diamonds. They offer a lower cost and environmentally friendly alternative. Information about the production processes and advantages of lab-grown diamonds should be provided to customers​ ( One Carat )​​ ( One Carat )​.

7. Blog Posts and Educational Materials

Why Man-Made Lab Diamonds?

Lab diamonds are promoted as an ethical and sustainable jewelry option. Customers should be informed about the manufacturing process and environmental impact of these diamonds. Blog posts explain the pros and cons of lab diamonds in detail​ ( One Carat )​.

Diamond Certificate Guide

Diamond certificates provide customers with information about the quality of the product. Certificates issued by leading gemological laboratories such as GIA, HRD and IGI verify the cut, color, clarity and carat weight of the diamond. This guide informs customers about the importance of the certificates and how to read them​ ( One Carat )​.

Things to Consider When Choosing a Diamond

There are many factors that customers should consider when choosing a diamond. In the blog posts, criteria such as different cut types, color scale, clarity grades and carat weight are discussed in detail. Tips and advice are provided to help customers choose the right diamond​ ( One Carat )​​ ( One Carat )​.

8. Marketing and Advertising

Instagram and Social Media Strategies

Instagram and other social media platforms are powerful marketing tools that highlight the visual appeal of jewelry. Sharing quality and engaging content regularly increases brand awareness and strengthens customer interaction. Social media campaigns and advertising strategies should be planned in accordance with the target audience​ ( Bir Karat )​.

Google Ads and SEO

Google ads allow products and services to reach a wide audience. Website traffic can be increased with keyword analysis and SEO strategies. Using Google Ads, targeted advertising campaigns should be created and performance should be monitored regularly​ ( Bir Karat )​.

9. Customer Service

Customer Complaints and Returns Management

Customer complaints and return management should be handled carefully to ensure customer satisfaction. Customer complaints should be resolved quickly and effectively and customer satisfaction should be ensured. Return policies should be clearly and explicitly stated and customers should be guided through this process​ ( Bir Karat )​.

Warranty and Repair Policies

Warranty and repair policies for jewelry products are important to increase customer satisfaction. The warranty period and scope of the products should be clearly stated and customers should be informed about it. In case of any repair needs, fast and quality service should be provided​ ( Bir Karat )​.

Building Long-Term Customer Relationships

Establishing long-term customer relationships increases customer loyalty and encourages repeat sales. Special offers and discounts should be offered to customers regularly, and their satisfaction and loyalty should be constantly monitored. Customer relationship management should be carried out with a personal and professional approach​ ( Bir Karat )​.

Customer Feedback and Improvement

Customer feedback provides valuable information to improve service quality and products. Feedback from customers should be received regularly and improvements should be made based on this feedback. Customer feedback plays an important role in improving business processes​ ( Bir Karat )​.

By adding this information to your manual, you can provide more comprehensive and detailed information to customers. I will now make this updated manual available as a downloadable file.

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Could you please quote each section you take from my website as at least 3 paragraphs?

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Can you review my website www.birkarat.com.tr (including blog posts) and add them under appropriate headings to this manual. We need to add at least 4 paragraphs of summary for each page and each blog page. The summary you just received is too short. Let's do it again please.

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I have prepared the information I have received from your website and blog posts that I have reviewed to be added to your manual. I have added detailed summaries for each section, at least 4 paragraphs. Here is the content you can add to your manual:

6. Product Information and Certificates

Certified Diamonds

Diamonds certified by independent gemological laboratories such as GIA, HRD and IGI provide assurance to customers about the quality of the product. These certificates verify the cut, color, clarity and carat weight of the diamond. Certified diamonds provide transparency and reliability when choosing jewelry. The best diamond certificates are GIA and AGS, as they are the most consistent laboratory grading organizations. For man-made diamonds, GIA, HRD and IGI certificates should be preferred​ ( One Carat )​.

Birkarat Unique Super Ideal Cut Series

Birkarat's Super Ideal Cut series provides brilliance beyond the industry's ideal cut standards by incorporating extra symmetry into the light performance. The diamonds in this series offer superior brilliance and aesthetics. The cut quality of diamonds is one of the most important factors that determine their brilliance and beauty. Perfect cut diamonds are diamonds that are cut to ideal proportions, have perfect angles and polishing quality​ ( Bir Karat )​.

Lab Created Diamonds

Lab-grown diamonds have the same physical, chemical and optical properties as natural diamonds. They offer a lower cost and environmentally friendly alternative. The manufacturing processes of lab-grown diamonds include CVD (Chemical Vapor Deposition) and HPHT (High Pressure High Temperature). These diamonds stand out as a more ethically and environmentally sustainable option​ ( One Carat )​​ ( One Carat )​.

7. Blog Posts and Educational Materials

Why Man-Made Lab Diamonds?

Lab diamonds stand out as an ethical and sustainable jewellery option. Considering the environmental and social impact of mined diamonds, lab diamonds cause less environmental damage and are a more ethical option. According to the Frost & Sullivan report, lab diamonds cause seven times less damage to the environment than natural diamonds. That’s why we at Birkarat prefer lab diamonds in all our rings​ ( One Carat )​​ ( One Carat )​.

Diamond Certificate Guide

Diamond certificates provide customers with information about the quality of the product. Certificates from leading gemological laboratories such as GIA, HRD and IGI verify the cut, color, clarity and carat weight of a diamond. This guide will inform customers about the importance of certificates and how to read them. The best diamond certificates are GIA and AGS because these laboratories have the most rigorous and reliable grading standards​ ( One Carat )​.

How to Choose the Right Diamond Color?

Color is an important factor in choosing a diamond, but the quality of the cut of the diamond is the most important factor that determines its beauty. A high-quality cut increases the brilliance of the diamond. We recommend that customers increase their budget by spending on a higher carat size to increase its visual impact. The ideal cut diamonds are the brightest and most attractive ones​ ( One Carat )​.

8. Marketing and Advertising

Instagram and Social Media Strategies

Instagram and other social media platforms are powerful marketing tools that highlight the visual appeal of jewelry. Sharing quality and engaging content regularly increases brand awareness and strengthens customer engagement. Social media campaigns and advertising strategies should be planned in accordance with the target audience. Having an effective presence on social media platforms increases customer loyalty and supports new customer acquisitions​ ( One Carat )​​ ( One Carat )​.

Google Ads and SEO

Google ads allow products and services to reach a wide audience. Website traffic can be increased with keyword analysis and SEO strategies. Targeted advertising campaigns should be created using Google Ads and performance should be monitored regularly. An effective SEO strategy increases your website's search engine rankings and increases organic traffic​ ( One Karat )​​ ( One Karat )​.

9. Customer Service

Customer Complaints and Returns Management

Customer complaints and returns management should be handled carefully to ensure customer satisfaction. Customer complaints should be resolved quickly and effectively, and customer satisfaction should be ensured. Return policies should be clearly defined and customers should be guided through this process. Effective customer service management increases customer loyalty and promotes positive customer experiences​ ( One Carat )​​ ( One Carat )​.

Warranty and Repair Policies

Warranty and repair policies for jewelry products are important to increase customer satisfaction. The warranty period and scope of the products should be clearly stated and customers should be informed about this. In case of any repair needs, fast and quality service should be provided. Warranty and repair policies play a critical role in ensuring customer trust​ ( One Carat )​​ ( One Carat )​.

Building Long-Term Customer Relationships

Establishing long-term customer relationships increases customer loyalty and encourages repeat sales. Customers should be offered special offers and discounts regularly, and their satisfaction and loyalty should be constantly monitored. Customer relationship management should be carried out with a personal and professional approach​ ( One Carat )​​ ( One Carat )​.

Customer Feedback and Improvement

Customer feedback provides valuable information to improve service quality and products. Feedback from customers should be received regularly and improvements should be made based on this feedback. Customer feedback plays an important role in improving business processes​ ( One Carat )​​ ( One Carat )​.

 

6. Inventory Management

Stocking Procedures

Inventory management requires the accurate and efficient stocking of jewelry. Stocking procedures include storing products safely and orderly, regularly checking stock levels, and promptly ordering missing items. A specific stock level must be maintained for each product category.

Inventory Tracking and Reporting

Inventory tracking requires accurate recording and reporting of sales and stock movements. An inventory management system tracks the incoming and outgoing of products, automatically updates stock levels, and provides regular reports. These reports play an important role in decision making in inventory management.

Reorder Protocols

Reorder protocols determine the steps to be taken in the event of low stock levels. When critical stock levels are reached, automatic orders should be activated and suppliers should be contacted to reorder products. Managing ordering processes quickly and efficiently ensures that products are supplied on time.

Processing of Special Orders

Processing of special orders involves the management of jewelry produced specifically for customer demands. This process includes receiving customer demands, creating a production plan, monitoring the production process and ensuring timely delivery to the customer. Every stage of special orders must be managed carefully.

7. Order Processing

Special Order Reception

Special order taking involves recording customers' personalized jewelry requests. During this process, customer requests should be noted in detail, shared with the design team, and the production process should be initiated. It is important to stay in touch with the customer at every stage to ensure customer satisfaction.

Customer Specifications and Preferences

Customer specifications and preferences should be carefully evaluated during the ordering process. The design requested by the customer, the materials to be used, the characteristics of the stones and other details should be determined in line with the customer specifications. The design and production of the product should be done in accordance with the customer's demands.

Order Confirmation and Payment Processing

Order confirmation is achieved when the customer approves the design and specifications. After order confirmation is received, payment procedures are initiated and payment terms are clarified with the customer. Once payment is received, the production process is initiated and the customer is notified of the delivery date.

Production Schedule Management

The production schedule must be carefully planned to ensure that orders are completed on time. A specific production schedule must be created for each order and the production process must be followed against this schedule. Any delays in the production process must be notified to the customer in advance.

Quality Control and Audit

Quality control is performed to check whether the jewelry produced meets certain quality standards. Each product must be meticulously inspected at the end of the production process and evaluated according to quality control procedures. If any defects or errors are detected during the quality control process, the product must be reprocessed.

Delivery and Pickup Arrangements

Delivery and pick-up processes ensure that products are delivered to the customer on time and safely. Delivery dates and methods should be clarified with the customer. Careful and attentive service should be provided during the delivery of products to ensure customer satisfaction.

8. Marketing and Advertising

Instagram Advertising Strategies

Instagram is used as an effective marketing tool in the jewelry industry. Instagram advertising strategies include promoting products with highly visually appealing photos and videos. Target audience analysis should be performed to create advertising campaigns and reach potential customers.

Google Ads Management

Google ads allow your products and services to reach targeted audiences. Using Google Ads, advertising campaigns should be created with specific keywords and targets. The performance of the ads should be analyzed and optimized regularly.

Social Media Participation and Content Creation

Social media is an important way to engage with customers and increase brand awareness. Quality and engaging content should be shared regularly, interacting with customers and getting their feedback. Social media content should reflect the brand’s values ​​and products.

Handling Online Inquiries

Online enquiries are an important channel that potential customers use to obtain information about products and services. Online enquiries should be answered quickly and in detail, customer questions should be handled carefully, and all necessary information should be provided to inform them.

Branding and Positioning

Branding determines how a company positions itself in the market and how it is perceived. To create a strong brand identity, a consistent visual and messaging strategy should be adopted and implemented across all communication channels. The brand's values ​​and mission should be emphasized in all marketing activities.

9. Customer Service

Customer Complaints and Returns Management

Customer complaints and returns management should be handled carefully to ensure customer satisfaction. Customer complaints should be resolved quickly and effectively and customer satisfaction should be ensured. Return policies should be clearly and concisely defined and customers should be guided through this process.

Warranty and Repair Policies

Warranty and repair policies for jewelry products are important to increase customer satisfaction. The warranty period and scope of the products should be clearly stated and customers should be informed about it. In case of any repair needs, fast and quality service should be provided.

Building Long-Term Customer Relationships

Establishing long-term customer relationships increases customer loyalty and encourages repeat sales. Customers should be offered special offers and discounts regularly, and their satisfaction and loyalty should be constantly monitored. Customer relationship management should be carried out with a personal and professional approach.

Customer Feedback and Improvement

Customer feedback provides valuable information to improve service quality and products. Feedback from customers should be received regularly and improvements should be made based on this feedback. Customer feedback plays an important role in improving business processes.

10. Training and Development

Employee Orientation Process

An effective orientation process should be implemented to ensure the adaptation of new employees to the job. During the orientation process, detailed information about the company's mission, vision, values, and business processes should be provided. In addition, new employees should be provided with the necessary training to accelerate their adaptation to the job.

Continuing Education Programs

Training programs should be organized to continuously update the knowledge and skills of employees. Continuous training programs allow employees to follow innovations in the sector and be more successful in their jobs. Training programs should include both theoretical and practical information.

Performance Evaluation and Feedback

Performance evaluation is important to objectively measure and improve employee performance. Performance evaluations should be conducted regularly and feedback should be given to employees. Performance evaluation should be used to identify areas of development for employees and to motivate them.

Team Building Activities

Team building activities strengthen cooperation and communication among employees. Team building activities should be organized regularly and employees' ability to solve problems by working together should be improved. These activities increase employee motivation and make the work environment more enjoyable.

11. Compliance and Security

Legal Compliance and Ethical Standards

All activities of our company must be carried out in accordance with legal regulations and ethical standards. Regular training must be provided to employees on legal compliance and ethical standards, and procedures related to these issues must be strictly implemented. Any legal or ethical violations must be reported immediately and necessary measures must be taken.

Data Protection and Customer Privacy

The confidentiality and security of customer information is of great importance to our company. Data protection policies ensure that customer information is stored and processed securely. Any situation that would violate customer confidentiality must be avoided and data protection measures must be constantly updated.

Security Measures (Store and Inventory)

Store and inventory security is critical to the protection of jewelry. Security measures should include alarm systems, security cameras, and security personnel. Additionally, inventory management should ensure that products are stored and transported safely.

Emergency Procedures

Emergency procedures determine how employees will act in the event of a potential emergency. Emergency plans should be prepared for fire, natural disasters or other emergencies and regular drills should be conducted. Employee safety should be a priority in emergencies.

12. Financial Management

Pricing Strategies

Pricing strategies ensure that products are determined in accordance with market conditions and customer expectations. Pricing should be done in line with cost analysis and competitive market research. Prices offered to customers should reflect product quality and ensure the profitability of the company.

Budgeting and Cost Control

Budgeting and cost control are important to maintaining the financial health of the company. Annual budgets should be prepared and costs should be monitored regularly. In the budgeting process, income and expenses should be balanced and unnecessary expenses should be avoided.

Financial Reporting and Analysis

Financial reporting and analysis are done to evaluate the financial performance of the company. Financial reports should be prepared regularly and financial analysis should be done in line with these reports. Financial reports are used to determine the financial situation and future goals of the company.

Payment and Returns

Payment and returns must be managed properly to ensure customer satisfaction. Payment terms must be clearly defined and customers must be offered a variety of payment options. Return policies must be clear and fair, and customers' return processes must be simplified.

13. Technology and Tools

Point of Sale Systems

Point of sale (POS) systems are used to manage sales transactions quickly and efficiently. POS systems provide functions such as inventory tracking, sales reports, and recording customer information. An effective POS system increases customer satisfaction and streamlines sales processes.

Customer Relationship Management (CRM) Software

Customer relationship management (CRM) software is used to manage customer information and strengthen customer relationships. CRM software tracks customer interactions, manages sales opportunities, and provides analytics to increase customer satisfaction. An effective CRM system increases customer loyalty and promotes sales.

Online Appointment Systems

Online appointment booking systems allow customers to easily book appointments. These systems allow customers to select convenient time slots and request an appointment. Appointment systems improve customer experience and streamline workflow in offices.

Communication Tools

Communication tools are used to manage internal and customer communication. Various communication tools such as e-mail, telephone, video conferencing and messaging applications should be used. Effective communication improves business processes and increases customer satisfaction.

14. Continuous Improvement

Feedback Loops and Process Improvement

Continuous improvement is achieved through customer feedback and regular evaluation of internal processes. Feedback loops should be established and improvements should be made in line with this feedback. Continuous review of processes increases service quality.

Keeping up with innovations and trends

Innovations and trends in the sector should be constantly monitored and business strategies should be updated accordingly. Being informed about new technologies, products and marketing techniques provides a competitive advantage. Innovative approaches should be adopted and the most up-to-date services should be offered to customers.

Staff Suggestions and Participation

Employee suggestions and participation play an important role in improving business processes. Personnel suggestion systems should be established and employees' opinions should be taken into account. Active participation of employees in business processes increases motivation and increases work efficiency.

Appendix: Information on Lab Diamonds

Definition of Lab Diamonds

Lab diamonds are stones that are created in a laboratory environment and have the same physical, chemical and optical properties as natural diamonds. These diamonds are created by imitating natural processes and are difficult to distinguish from natural diamonds. Lab diamonds are a more economical and environmentally friendly alternative.

CVD and HPHT Processes

Lab diamonds are produced by the CVD (Chemical Vapor Deposition) and HPHT (High Pressure High Temperature) processes. In the CVD process, carbon atoms are deposited onto a seed crystal and crystal growth is achieved. In the HPHT process, carbon is crystallized under high pressure and temperature. Both processes produce high quality, high purity diamonds.

Advantages and Disadvantages of Lab Diamonds

The advantages of lab diamonds include lower cost, environmentally friendly production, and ethical sourcing. Additionally, lab diamonds contain fewer flaws and are purer. The disadvantages are that some customers prefer them over natural diamonds, and the long-term investment value of lab diamonds may not be as high as natural diamonds.

Certification and Identification of Laboratory Diamonds

Lab diamonds are certified by independent gemological laboratories. These certificates specify the quality, size and other characteristics of the diamond. Laboratory diamonds are identified using spectroscopic devices and are used to distinguish them from natural diamonds.

4Cs of Diamond (Cut, Color, Clarity, Carat)

Diamonds are evaluated based on four main criteria: cut, color, clarity and carat weight. These criteria determine the value and quality of the diamond.

Cut

The cut determines how the diamond reflects light and its brilliance. A good cut makes the diamond look brighter and more dazzling. The quality of the cut is evaluated by different grading systems by gemological laboratories such as GIA, HRD and AGS.

Color

The color of a diamond refers to the color tones within it. The most valuable diamonds are colorless. The color scale ranges from D (colorless) to Z (light yellow/brown). Different gemology laboratories perform color grading according to standards.

Clarity

Clarity measures the number and visibility of flaws inside and on the surface of a diamond. FL (Flawless) is the highest clarity grade and I3 (Included) is the lowest. These flaws are visible under a magnifying glass.

Carat

Carat refers to the weight of a diamond. One carat is 0.2 grams. As the carat weight increases, the value of the diamond also increases. Different gemological laboratories measure carat weight with precision instruments.

This information and images will allow you to provide customers with more detailed and understandable information about laboratory diamonds.