You've probably never purchased a diamond before and aren't sure where to start.
That’s why I’ve rounded up the most common mistakes people make when buying diamonds, so you know what to avoid – and can better appreciate my team’s tips for finding the right diamond for you and your budget.
What are the top 10 mistakes made when buying diamonds?
We’ve compiled the 10 most common mistakes consumers make when purchasing diamonds to highlight the pitfalls buyers often fall into, so you don’t have to.
- Don't rush into buying diamonds.
- Ignoring the “cut grade” of a diamond (CUT)
- Thinking that all certified diamonds with the SAME 4C characteristics are the same
- Thinking that if you do a lot of research, you will come across a very attractive price.
- Expecting all diamond dealers to be professional
- Choosing the wrong solitaire style for your diamond
- Aiming for a flawless diamond
- Not being ready to give up a little at certain points in the Quality/Value/Price triangle
- Buying diamonds without certification
- Not valuing good service and honest guarantees enough