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How will you guide your future spouse towards a diamond solitaire?
The difference between men and women when buying diamonds is best explained in John Gray's book, "Men Are from Mars, Women Are from Venus."
The book examines the differences in communication, thinking style, and emotional approach between Martians (men) and Venusians (women).
In all our years of experience selling diamonds, we have seen that the difference between Martians and Venusians is huge when it comes to diamonds.
Ladies, if you want to be shocked with a diamond ring, listen to us carefully. We will tell you the secrets you need to know about Martians.
First of all, Martians approach this transaction from a completely different perspective than you do. When it comes to diamonds, Martians are interested in 3 things:
They want to make a good investment:
Martians tend to think of a high-cost item, such as a diamond, as an investment. Questions such as, “Will this ring retain its value in the future?” or “Is this diamond a good financial decision?” are important to them.
They want to make you happy:
Martians have a sincere desire to make their loved ones happy. However, along with this desire comes a need for acceptance and validation. Concerns such as “What if I make the wrong choice?” or “How will I feel if she doesn’t like this ring?” are the source of stress men experience when shopping for diamonds.
They are afraid of disappointing you or worse, being rejected:
In John Gray's book, it is often stated that men are very concerned about making mistakes. This is also reflected in a big decision like buying a diamond. Men want to avoid making mistakes, especially when making such a big investment.
The sum of all these 3 points puts Martians in a state of 'total panic' when buying diamonds, because they have never played this game before and the risks are too great.
One thing you need to understand is that Martians are driven by fear of making mistakes. Their pride and desire to surprise you prevent them from asking you clearly which ring you want to wear on your finger for the rest of your life.
Instead, as is typical of Martians, they try to approach the situation directly with logic (the situation is entirely emotional). Martians approach the diamond ring shopping issue in the same way they deal with other problems they encounter in life.
They do research on the subject, gather information and make a logical decision. Because they have no idea what you really want, so they approach it as a good investment.
They try to buy the best quality diamond possible, because they think better quality is a better investment (even if they sacrifice size…) and in the end, a large stone can look rough in your delicate hands.
The Martian's first stop will usually be a jewelry store that he has been passing by for years but has never been in. They look at some diamond rings in the window and panic when they see that there are more zeros on the labels than their own cars. Remember, this is the first time in their lives that they have spent such a large amount of money on someone other than themselves. Of course, they want to make you happy, but they never thought it would be this expensive.
When they finally muster up the courage to ask the jeweler a few questions about diamonds, they realize that they know nothing about diamonds. If you ask them about football, sports, cars or music, they are very comfortable because that is their area of expertise.
Also, ask them about white gold, green gold, round or radiant cut or ring size, they have no idea. When the jeweler explains the 4Cs (color-clarity-cut-carat) to them, they relax a little. Because these are logical explanations. Your Martian thinks that the shopkeeper knows everything and tells everything for the benefit of the Martian.
After all, do all doctors tell the truth? Eventually your Martian starts thinking about the characteristics that he can understand and be comfortable with, such as clarity-color-cut-certification-fluorescence, which you would never care about.
The Martian's shopping adventure becomes even more stressful when he learns about fake diamonds or diamonds that have been graded higher than the real thing in the jewelry world. Now his desire to shop is overshadowed by the fear of making a costly mistake.
They forget that their main priority is to make you happy and make it their priority not to make mistakes. They push all channels where they can get information about diamonds.
During all their efforts, another alarm goes off in the Martian's head. They realize that the price tag on an average diamond ring is at least twice the amount they were planning to buy. Panic rises again, they have to allocate a larger budget and buy a smaller ring than they thought.
Yes ladies, this is where you can help yourself to have the ring of your dreams. If you understand the difficult process your Martian is going through, you will know how much help he needs. If he is determined that this event should be a surprise, try to tell him in various ways what kind of ring you like. But first of all, you need to know for sure what kind of ring will please you.
Browse the shops and decide on the symptoms below,
Don't give false information. You'd be surprised how much Martians value what you say about rings. If you show a ring in a window, even if you just show it off, your Martian will perceive it as you wanting to wear that ring for the rest of your life. Comments like "no need for a big diamond" or "I'll like whatever you buy" will have a huge impact on the ring you buy.
How Can Women Help?
When these three points come together, we can understand why Martians go into a state of “total panic” when buying diamonds. Because it’s a completely new playground for them and the risks are huge. What you can do here is make the process less stressful.
The Art of Dropping Hints:
Martians often have a hard time asking you directly what ring you want because it conflicts with their desire to surprise and their pride. Instead, they act on cues they get from you. Giving them clues about the style, cut, and material you like will make things easier for them. For example, showing them a ring you like while you’re looking in the window or telling a friend, “That ring is really cool!” will get your Martian on the radar.
Research and Knowledge Sharing:
Men usually gather and analyze information first in this type of shopping. If you want your partner to go through this process more comfortably and less stressfully, you can give them some basic information on the subject. Simple tips such as which stone is a better investment, which cut is more liked, can reduce confusion in their minds.
Joint Shopping Option:
As the book highlights, many couples choose to shop for diamonds together. This can be an experience that not only helps you choose the right ring, but also strengthens the bond between the couple. Spending time together during this process allows you to better understand each other’s tastes and expectations. In addition, choosing a ring together can be seen as the first big decision before marriage and strengthens communication in your relationship.
Understanding Emotional Needs:
Finally, it is important for Martians to fully understand your emotional needs. This is not just a financial decision, but also a sign of love and commitment. Men can sometimes overlook the emotional aspect, so it is very important to clearly state what will truly make you happy.
Surprises are nice, but there is no harm in letting your Martian know some information so that you can wear the ring of your dreams for years to come. Most couples shop together for diamond rings. Couples who have decided to get married and spend their lives together see going to the ring shop together as the first experience of their marriage. Most couples go to the jeweler together, you tell them which cut and model you like the most, with this information your Martian can still surprise you by buying you a ring in the style you want.
Seref Han Floor 2 No 114
Seref Efendi Street No 78
Grand Bazaar Istanbul .....................
Our Other Offices:
Baby (Center) |
Baghdad Street |
Izmir |
Ankara |
Bursa